India’s largest DTH operator Tata Sky and smaller rival Sun Direct have missed TRAI’s deadline to introduce new, more transparent channel prices to their subscribers from midnight
Even as other cable and DTH players, like Airtel Digital, Dish TV, D2h, Hathway, Den Networks, Siti Cable and GTPL started displaying the new prices for TV channels, these two operators have not.
According to TRAI’s order dated July 3, all cable and DTH operators were supposed to show new channel and pack prices to their customers from today. Customers would then decide which channels they wanted to keep, based on these prices.
Customers were supposed to see the prices of individual channels on screen when they switched from one channel to another. Players like Dish TV, Airtel Digital, Den, Hathway and Siti Cable are showing the prices of the channels on the on-screen EPG when consumers switch channels.
However, on Tata Sky and Sun Direct, no prices are seen on screen when the channels are changed. This is despite a reminder from the regulator just two days ago to all DTH and cable players.
TRAI had on Friday reminded all cable and DTH operators that they must comply with its deadline to introduce the new tariff scheme ‘strictly’.
It is not clear why Tata Sky and Sun Direct failed to comply.
Earlier, Tata Sky had challenged the applicability of the new rules, but had failed to get a stay on their implementation.